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Extending the consequences of entrepreneurial bricolage to competitive advantage and sustainability performance: the role of servant leadership

Abdul Jelil Abukari (Department of Marketing, School of Management, Jiangsu University, Zhenjiang, China) (Department of Marketing, Tamale Technical University, Tamale, Ghana)
Li Wenyuan (Department of Marketing, School of Management, Jiangsu University, Zhenjiang, China)
Mohammed Sadick Abubakari (Research Department, Parliament of Ghana, Accra, Ghana)
Wisdom Wise Kwabla Pomegbe (Department of Marketing Studies, Cape Coast Technical University, Cape Coast, Ghana)
Ibrahim Sulemana (Department of Marketing, Tamale Technical University, Tamale, Ghana)

Leadership & Organization Development Journal

ISSN: 0143-7739

Article publication date: 31 January 2024

Issue publication date: 29 April 2024

239

Abstract

Purpose

This study focuses on how entrepreneurial bricolage (EB) drives both competitive advantage (CA) and sustainability performance (SP).

Design/methodology/approach

Relying on structural equation modeling, data were collected from 200 small and medium-sized enterprise (SME) manufacturers in Ghana.

Findings

The results indicate that EB drives both CA and SP positively. SL positively moderated the relationship between EB and CA, while the moderating role of SL in the relationship between EB and SP was not supported.

Originality/value

The study concludes that EB can enhance SP, a notion prior study grossly overlooked.

Keywords

Acknowledgements

The authors appreciate the financial support provided by National Nature Science Foundation of China (Nos. 71603105), Natural Science Foundation of Jiangsu,China (No. SBK2016042936), Science Foundation of Ministry of Education of China (No. 16YJC790067) and China Postdoctoral Science Foundation (No. 2017M610051, 2018T110054).

Citation

Abukari, A.J., Wenyuan, L., Abubakari, M.S., Pomegbe, W.W.K. and Sulemana, I. (2024), "Extending the consequences of entrepreneurial bricolage to competitive advantage and sustainability performance: the role of servant leadership", Leadership & Organization Development Journal, Vol. 45 No. 3, pp. 499-511. https://doi.org/10.1108/LODJ-06-2023-0330

Publisher

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Emerald Publishing Limited

Copyright © 2024, Emerald Publishing Limited

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