TY - JOUR AB - Purpose This paper investigates the fit for purpose of the flip model proposed by Max Planck Society and Plan S for the African environment. This flipped model is examined against the backdrop of African imperatives, which is much broader than just flipping a journal pricing model from subscription to open access. This paper also seeks a viable alternative model that supports the growth of African scholarship and the dissemination thereof.Design/methodology/approach This paper adopts a descriptive research methodology, which allows for an in-depth analysis of a phenomenon. By using this method, this paper describes a flip model proposed by global north entities, which do not augur well for the growth of the OA movement in Africa.Findings The findings demonstrate that the global north centric flipped model exacerbates the inequality in the publishing landscape by further marginalizing the research voices from the global south. Africa is in dire need of an alternative that denorthernizes the publishing landscape, promote equity and equality, and is more inclusive of the research voices from Africa. South African academic libraries have demonstrated their willingness to experiment with and roll-out library publishing services. This proof of concept has been extended into a continental platform for the publication and dissemination of African scholarship.Originality/value This paper will be of interest to those who are grappling with viable alternatives to the current flip models, which include, inter alia, university leadership. This paper will also be of interest to global north libraries who are embarking on library publishing without the social justice obligation but are committed to the OA movement. VL - 41 IS - 6/7 SN - 0143-5124 DO - 10.1108/LM-03-2020-0054 UR - https://doi.org/10.1108/LM-03-2020-0054 AU - Raju Reggie AU - Claassen Jill AU - Pietersen Jeremiah AU - Abrahamse Danielle PY - 2020 Y1 - 2020/01/01 TI - An authentic flip subscription model for Africa: library as publisher service T2 - Library Management PB - Emerald Publishing Limited SP - 369 EP - 381 Y2 - 2024/09/18 ER -