To read the full version of this content please select one of the options below:

The relationship between the technology acceptance model and preference for ebooks at a large research university

Susan Lynn Smith (University of North Texas, Denton, Texas, USA)
Allyson Rodriguez (University of North Texas, Denton, Texas, USA)
Erin DeWitt Miller (University of North Texas, Denton, Texas, USA)
Lu Xu (University of North Texas, Denton, Texas, USA)

Library Hi Tech News

ISSN: 0741-9058

Article publication date: 2 May 2019

Issue publication date: 2 May 2019

517

Abstract

Purpose

This study aims to uncover factors related to students’ preference for ebooks with hopes that understanding what drives these preferences will help librarians to figure out how to increase students’ use of ebooks.

Design/methodology/approach

Based on the unified theory of acceptance and use of technology, researchers developed a model of ebook preference and a survey including constructs related to perceived usefulness and perceived ease of use. Respondents were undergraduate students from a core political science course at a large research university in the USA.

Findings

Ebook performance expectancy and ebook self-efficacy have indirect effects on ebook preference by way of ebook attitude. Ebook attitude and social influence both have direct effects.

Research limitations/implications

One of the limitation include respondents being of a similar age and having a similar experience of technology and ebooks. Prior use of ebooks may partially explain the results.

Practical implications

Librarians should help students develop ebook self-efficacy. Vendors should consider how interfaces may impact ebook self-efficacy. Ebook attitude may be positively influenced by tapping students’ desire to utilize technology.

Originality/value

This research adds to the understanding about ebook preference while expanding research in libraries by applying a theory and model from another research discipline.

Keywords

Citation

Smith, S.L., Rodriguez, A., Miller, E.D. and Xu, L. (2019), "The relationship between the technology acceptance model and preference for ebooks at a large research university", Library Hi Tech News, Vol. 36 No. 3, pp. 13-15. https://doi.org/10.1108/LHTN-11-2018-0069

Publisher

:

Emerald Publishing Limited

Copyright © 2019, Emerald Publishing Limited

Related articles