This past summer marked the release of a record-breaking mobile app, an app that had more downloads during its first week of release on the Apple App store than any other app before it (Vanian, 2016).
With 7.2 million downloads in its first week, Pokémon Go became an overnight sensation (Mac, 2016) and has continued to grow since the initial release.
News about this app was hard to avoid during the summer months, especially in the USA where it was reported that one in ten Americans was using Pokémon Go (Mac, 2016).
The download numbers have continued to grow to an impressive 500 million as of September 2016, and the app continues to increase its worldwide audience and is currently available in 100 countries (Skipper, 2016). What is this app that has captured such large international audiences? Why has it become so popular? And most importantly, what does it have to do with libraries?
Anderson, K.E. (2016), "Getting acquainted with social networks and apps: Gotta catch them all? Augmented reality gaming apps", Library Hi Tech News, Vol. 33 No. 10, pp. 6-8. https://doi.org/10.1108/LHTN-10-2016-0052Download as .RIS
Emerald Group Publishing Limited
Copyright © 2016, Emerald Group Publishing Limited