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Social media and library marketing

Anwar Muhammad (Management and Economic, UESTC, Chengdu, China, and Management and economics, UESTC, Chengdu, China)
Tang Zhiwei (Political Science and Public Administration, UESTC, Chengdu, China)

Library Hi Tech News

ISSN: 0741-9058

Article publication date: 23 November 2021

Issue publication date: 10 December 2021

1504

Abstract

Purpose

The basic purpose of this paper is to find out library professionals how these libraries perceive the importance of social media and emerging technologies what would make the difference in the libraries and how they help libraries to create environments flexible and exclusive.

Design/methodology/approach

This paper reviews various options for libraries to use different forms of social media to market their resources and services.

Findings

The reviewed literature has identified the importance and use of emerging technologies and social media in libraries. This paper can help library professionals to engage themselves to use social media and emerging technologies to bring innovation into the library sources and services.

Originality/value

This paper provides a review of social media and emerging technologies used for marketing in the libraries environment.

Keywords

Citation

Muhammad, A. and Zhiwei, T. (2021), "Social media and library marketing", Library Hi Tech News, Vol. 38 No. 10, pp. 10-13. https://doi.org/10.1108/LHTN-09-2021-0056

Publisher

:

Emerald Publishing Limited

Copyright © 2021, Emerald Publishing Limited

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