Getting acquainted with social networks and apps: Tumblin’ through the visual web

Abstract

Purpose

This article explores social networks and apps.

Design/methodology/approach

This article provides a survey of the current trends.

Findings

Platforms that are part of the visual Web use images, rather than text, as the primary content of a post. Text may appear, but it is secondary to the image, essentially the opposite of a long blog post where the primary content is text with optional pictures placed for emphasis or enhancement.

Originality/value

Three social networks in particular – Tumblr, Pinterest and Instagram – each gained more than 10 million visitors over the course of the year in part by catering to a desire for more visually appealing content.

Citation

Anderson, K.E. (2015), "Getting acquainted with social networks and apps: Tumblin’ through the visual web", Library Hi Tech News, Vol. 32 No. 7, pp. 8-11. https://doi.org/10.1108/LHTN-07-2015-0048