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Marketing library and information resources and services using social media platforms: the security question

Benedict Ifeanyichukwu Okike (Library Department, University of Agriculture, Makurdi Benue State, Benue, Nigeria)
Esther W. Oyeniyi (F.S. Idachaba Library, University of Agriculture, Makurdi Benue State, Benue, Nigeria)

Library Hi Tech News

ISSN: 0741-9058

Article publication date: 1 July 2019

Abstract

Purpose

Information resources and services are considered tangible assets which are valuable in decision making. Information can fulfill this function only if it is delivered via effective marketing at the end users’ doorsteps. The evolution of ICT, social media in particular, has created changes in all productive sectors and service-oriented organizations such as libraries. As well as discussing the need and use of social media by libraries for marketing efforts, this paper focuses on understanding the myriad of security implications that may exist.

Keywords

Citation

Okike, B.I. and Oyeniyi, E.W. (2019), "Marketing library and information resources and services using social media platforms: the security question", Library Hi Tech News, Vol. 36 No. 5, pp. 7-10. https://doi.org/10.1108/LHTN-03-2019-0022

Publisher

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Emerald Publishing Limited

Copyright © 2019, Emerald Publishing Limited