Marketing and delivering information literacy on the web, yesterday and today, from 2009 to 2012

Abstract

Purpose

This study aims to ascertain the trends and changes of how academic libraries market and deliver information literacy (IL) on the web.

Design/methodology/approach

The author compares the findings from two separate studies that scanned the Web sites for IL-related activities in 2009 and 2012, respectively.

Findings

Academic libraries intensified their efforts to promote and deliver IL on the web between 2009 and 2012. There was a significant increase in IL-related activities on the web in the three-year period.

Practical implications

The findings describe the status quo and changes in IL-related activities on the libraries’ Web sites. This information may help librarians to know what they have been doing and if there is space for improvement.

Originality/value

This is the only study that spans three years in measuring the progress librarians made in marketing and delivering IL on the Web.

Citation

Q. Yang, S. (2014), "Marketing and delivering information literacy on the web, yesterday and today, from 2009 to 2012", Library Hi Tech News, Vol. 31 No. 4, pp. 10-13. https://doi.org/10.1108/LHTN-03-2014-0019