Investigating factors affecting the acceptance of self-service technology in libraries: The moderating effect of gender

Chun-Hua Hsiao (Department of Marketing, Kainan University, Taoyuan County, Taiwan)
Kai-Yu Tang (Graduate Institute of Digital Learning and Education, National Taiwan University of Science and Technology, Taipei City, Taiwan)

Library Hi Tech

ISSN: 0737-8831

Publication date: 16 March 2015

Abstract

Purpose

The self-service technology (SST) launched outside libraries has received great attention in Taiwan. This automatic book stop (ABS), FastBook, has raised some interesting issues regarding users’ behavior in the library context. The purpose of this paper is: first, to assess critical variables that contribute to users’ acceptance of SST in the library context; second, to propose an integrated SST acceptance model in terms of technological and individual factors; and third, to further examine the gender differences among all the theoretical relationships proposed in this research model.

Design/methodology/approach

Based on a sound theoretical foundation, the authors proposed a research model to investigate users’ intention to adopt FastBook, including both technological and individual factors. The survey methodology and structural equation modeling were used in this study.

Findings

The proposed model successfully accounted for about 92 percent of the total variance explained in attitude and 45 percent in behavioral intention (BI). Individuals’ attitudes toward FastBook had a significant impact on their usage intention. All three technological characteristics (perceived ease of use, usefulness, and reachability) and one individual trait (self-efficacy) were confirmed as critical determinants of attitude. Note that the effect of self-efficacy on attitude was much stronger for male than for female users.

Originality/value

The SST launched outside libraries has received great popularity and extended the library service to readers in Taiwan. This research connected actual users’ experience and the SST literature to provide a conceptual understanding of FastBook adopting process.

Keywords

Citation

Hsiao, C.-H. and Tang, K.-Y. (2015), "Investigating factors affecting the acceptance of self-service technology in libraries: The moderating effect of gender", Library Hi Tech, Vol. 33 No. 1, pp. 114-133. https://doi.org/10.1108/LHT-09-2014-0087

Publisher

:

Emerald Group Publishing Limited

Copyright © 2015, Emerald Group Publishing Limited

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