Understanding users’ contribution in open innovation communities: a social capital perspective
ISSN: 0368-492X
Article publication date: 13 July 2021
Issue publication date: 22 February 2022
Abstract
Purpose
As users often lack the motivation to contribute their ideas and knowledge in open innovation communities, it is necessary to identify the determinants of users’ contribution. This paper aims to examine users’ contribution in open innovation communities based on the social capital theory.
Design/methodology/approach
The authors collected 474 valid responses from a survey and adopted structural equation modeling (SEM) to conduct data analysis.
Findings
The results indicated that social interaction, which includes informational and emotional interaction, has a significant effect on social capital, which in turn affects users’ contribution.
Research limitations/implications
The results imply that companies need to facilitate users’ interactions and develop social capital to promote their contribution in open innovation communities.
Originality/value
Although previous research has found the effect of individual motivations such as perceived benefits and behavioural control on innovation community users’ behaviour, it has seldom considered the effect of social capital embedded within the social relationship networking. This research tries to fill the gap and the results disclosed the mechanism underlying open innovation community users’ contribution.
Keywords
Acknowledgements
This work was supported by National Natural Science Foundation of China (71771069, 71831006, 71810107003).
Citation
Zhou, T. (2022), "Understanding users’ contribution in open innovation communities: a social capital perspective", Kybernetes, Vol. 51 No. 3, pp. 937-951. https://doi.org/10.1108/K-10-2020-0665
Publisher
:Emerald Publishing Limited
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