There are differences in the motivations underlying technology behaviour in each generational group; and there may be variances in the way each generational group uses and gets engaged with technology. In this context, this study aims to address the following questions: “Does generational cohort influence technology behaviour?” and if so: “What are the main motivations underlying Millennials and Generation X technology behaviour?”.
For this purpose, based on the uses and gratifications theory this study examines technology behaviour through multi-group structural equation modelling, drawing on a sample of 707 millennials and 276 Generation X individuals
Research findings indicate that millennials mostly use and get engaged with technologies for entertainment and hedonic purposes; while Generation X individuals are mainly driven by utilitarian purposes and information search. Further, research findings indicate the moderating role of generational cohort in the use of technologies.
This study provides empirical evidence of the main differences and motivations differences driving technology behaviour of millennials and Generation X individuals.
Calvo-Porral, C. and Pesqueira-Sanchez, R. (2019), "Generational differences in technology behaviour: comparing millennials and Generation X", Kybernetes, Vol. ahead-of-print No. ahead-of-print. https://doi.org/10.1108/K-09-2019-0598Download as .RIS
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