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Generational differences in technology behaviour: comparing millennials and Generation X

Cristina Calvo-Porral (Department of Business, University of A Coruña, A Coruña, Spain)
Rogelio Pesqueira-Sanchez (Department of Business, University of A Coruña, A Coruña, Spain)

Kybernetes

ISSN: 0368-492X

Article publication date: 17 January 2020

Issue publication date: 22 October 2020

2843

Abstract

Purpose

There are differences in the motivations underlying technology behaviour in each generational group; and there may be variances in the way each generational group uses and gets engaged with technology. In this context, this study aims to address the following questions: “Does generational cohort influence technology behaviour?” and if so: “What are the main motivations underlying Millennials and Generation X technology behaviour?”.

Design/methodology/approach

For this purpose, based on the uses and gratifications theory this study examines technology behaviour through multi-group structural equation modelling, drawing on a sample of 707 millennials and 276 Generation X individuals

Findings

Research findings indicate that millennials mostly use and get engaged with technologies for entertainment and hedonic purposes; while Generation X individuals are mainly driven by utilitarian purposes and information search. Further, research findings indicate the moderating role of generational cohort in the use of technologies.

Originality/value

This study provides empirical evidence of the main differences and motivations differences driving technology behaviour of millennials and Generation X individuals.

Keywords

Citation

Calvo-Porral, C. and Pesqueira-Sanchez, R. (2020), "Generational differences in technology behaviour: comparing millennials and Generation X", Kybernetes, Vol. 49 No. 11, pp. 2755-2772. https://doi.org/10.1108/K-09-2019-0598

Publisher

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Emerald Publishing Limited

Copyright © 2019, Emerald Publishing Limited

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