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The systems approach to the improvement of innovation in Slovenian tourism

Marko Ropret (Faculty of Management, University of Primorska, Koper, Slovenia)
Tadeja Jere Jakulin (Faculty of Tourism Studies, University of Primorska, Portorož, Slovenia)
Borut Likar (Faculty of Tourism Studies, University of Primorska, Portorož, Slovenia)


ISSN: 0368-492X

Article publication date: 1 April 2014



This paper aims to analyse whether and how the Development Plan and Policies of Slovenian Tourism (SiPlan) could be improved systematically and systemically, enabling more comprehensive management of innovation.


The data were obtained within a comprehensive national innovation study. Data analysis was performed in four phases. In the initial phase, a link between the innovation project and SiPlan was established. In the next phase, which of the innovation factors are significantly correlated with the tourism destination development concept was identified. In the third phase, further policy potential for improving the innovation factors was identified. In the last phase, a systems approach was applied to develop a qualitative systems model, a causal loop diagram, taking into consideration the empirically identified strengths and weaknesses of the current SiPlan and other pertinent factors.


The results of empirical research indicate that SiPlan represents a valuable, but not optimum development model of Slovene tourism development. Therefore, the authors propose a qualitative tourism development model based on the research results and a systems dynamics methodology.


The work is important from the scientific point of view, i.e. as a methodology and research results that could be applied in further research activities. In addition, the results could be usefully used by policy makers by way of focusing on the most influential factors: policies that have a potential for the systems (holistic) and socially responsible development of tourism in Slovenia.



The authors gratefully acknowledge the financial support of the Slovenian Research Agency (Project code: J5-0425-7097-08).


Ropret, M., Jere Jakulin, T. and Likar, B. (2014), "The systems approach to the improvement of innovation in Slovenian tourism", Kybernetes, Vol. 43 No. 3/4, pp. 427-444.



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