To read this content please select one of the options below:

The impact of employee participation in online innovation communities on idea quality

Jing Yu (Department of Politics, East China Normal University, Shanghai, China)
Chen Liu (Business School, University of Shanghai for Science and Technology, Shanghai, China)

Kybernetes

ISSN: 0368-492X

Article publication date: 21 September 2020

Issue publication date: 6 July 2021

282

Abstract

Purpose

Online user innovation community (OUIC) has become a vital source for enterprises to obtain user innovation ideas and interact with users in new product development. However, most studies only focus on the relationship between users and ideas, often ignoring the influence of employees in the innovation platform. The purpose of this study is to explore the impact of employee behaviors on idea quality in OUIC.

Design/methodology/approach

In this paper, the authors collected sample data of open user innovation community – Idea Exchange – and then, the authors examined the direct roles of employee’s idea generation behaviors and idea promotion behaviors on idea quality and the moderating roles of social networks position and enthusiasm by using binary logistic regression model.

Findings

Results indicated that employee’s idea generation behaviors and idea promotion behaviors have a positive influence on users’ idea quality. Also, the social network position and characteristics show the moderation effect of employee behavior and idea quality.

Originality/value

This study is different from prior studies because it emphasizes the role of employees in the open source platform. The findings suggest that enterprises and platform managers pay more attention to the impact of employees and improve the quality of ideas and promote the development of OUIC.

Keywords

Acknowledgements

The authors are indebted to Prof Gandolfo Dominici and two anonymous reviewers for their many constructive insights and suggestions. This research is supported by the Grants of Humanities and Social Sciences Fund of the Ministry of Education (17yja860022).

Funding: Grants of Humanities and Social Sciences Fund of the Ministry of Education (17yja860022).

Disclosure statement: No potential conflict of interest was reported by the authors.

Citation

Yu, J. and Liu, C. (2021), "The impact of employee participation in online innovation communities on idea quality", Kybernetes, Vol. 50 No. 6, pp. 1951-1968. https://doi.org/10.1108/K-04-2020-0228

Publisher

:

Emerald Publishing Limited

Copyright © 2020, Emerald Publishing Limited

Related articles