To read this content please select one of the options below:

Stakeholders’ consensus on organizational technology acceptance; using thematic analysis and SEM

Ali Sarkeshikian (Iran University of Science and Technology, Tehran, Iran)
Amir Zakery (Iran University of Science and Technology, Tehran, Iran)
Mohammad Ali Shafia (Iran University of Science and Technology, Tehran, Iran)
Alireza Aliahmadi (Iran University of Science and Technology, Tehran, Iran)

Kybernetes

ISSN: 0368-492X

Article publication date: 31 August 2020

Issue publication date: 6 July 2021

303

Abstract

Purpose

Much research has been conducted on technology acceptance (TA), which is mainly about the acceptance by one user. As more than one person should be involved in business-to-business TA decision-making, it is suggested that different processes for making a consensus among different stakeholders should be considered. The purpose of this study is to demonstrate a model for essential activities and characteristics of advocators for accelerating the stakeholders’ consensus in the technology acceptance (SCTA).

Design/methodology/approach

The conceptual model of this research is presented using a thematic analysis of the interviews with the relevant experts and existing literature. Furthermore, the structural equation model was applied for analyzing empirically how advocators’ characteristics and activities affect consensus. In total, 248 respondents completed the questionnaires. Experts’ opinions, Krippendorff’s alpha index, Cronbach’s alpha coefficient and goodness of fit indices were applied to verify the reliability of the results.

Findings

Results show that “being leader” and “being influential” are two main characteristics for the advocators’ team that significantly affect SCTA. Reducing perceived “risk” for each stakeholder, developing a “common understanding” among them and demonstrating “resource readiness” are also the main tasks of advocators leading to SCTA.

Originality/value

The role of advocators in SCTA has been neglected. The main contribution of this study is identifying the required advocators’ activities and characteristics for achieving SCTA.

Keywords

Citation

Sarkeshikian, A., Zakery, A., Shafia, M.A. and Aliahmadi, A. (2021), "Stakeholders’ consensus on organizational technology acceptance; using thematic analysis and SEM", Kybernetes, Vol. 50 No. 6, pp. 1873-1899. https://doi.org/10.1108/K-03-2020-0180

Publisher

:

Emerald Publishing Limited

Copyright © 2020, Emerald Publishing Limited

Related articles