TY - JOUR AB - Purpose There is fragmentation in the academic study of identity theory, and it is dislocated from personality theory. The paper aims to develop a model that resolves both of these issues using autonomous agency theory. It is shown that identities can be evaluated using mindset agency theory. Application is then made to a case study of Donald Trump’s US election campaign.Design/methodology/approach In the first of this three-part paper, the fragmented identity theory is examined ontologically to generate a coherent model of multiple identities.Findings A new coherent model of multiple identities is created.Originality/value There is not currently any that has created coherent theory of multiple identities. VL - 46 IS - 06 SN - 0368-492X DO - 10.1108/K-03-2017-0113 UR - https://doi.org/10.1108/K-03-2017-0113 AU - Yolles Maurice AU - Di Fatta Davide PY - 2017 Y1 - 2017/01/01 TI - Modelling identity types through agency: part 1 defragmenting identity theory T2 - Kybernetes PB - Emerald Publishing Limited SP - 1068 EP - 1084 Y2 - 2024/09/19 ER -