TY - JOUR AB - Purpose Public debates on the use of genetically modified organisms (GMOs) are strongly influenced by the nongovernmental organization (NGO)-led advocacy, most of which is harshly critical of genetic engineering. This advocacy has resulted in discourse failures marked by the disregard for the scientific consensus on the risks and benefits of GMOs. This paper aims to present a theoretical inquiry into this phenomenon.Design/methodology/approach Drawing on American institutionalism and Niklas Luhmann social systems theory, the paper explains these discourse failures in terms of the problematic relationship between institutions and technology.Findings Clarence Ayres would likely see these discourse failures as a form of “institutional resistance” to the progress of science and technology. In contrast, Marc Tool’s social value principle stresses the importance of democratic legitimation and public acceptance of new technologies, while being sensitive to the possibility of ideologically biased discourses. It is argued that the institutionalist understanding of the interplay between democracy, science and technology would benefit from a better account of Niklas Luhmann’s concept of “complexity reduction”.Social implications The study shows that some NGOs are powerful enough to actively shape, if not manipulate, public attitudes and sentiments against GMOs.Originality/value The case of the anti-GMO advocacy calls for a new conceptualization of how democracy, science and technology fit together. VL - 48 IS - 5 SN - 0368-492X DO - 10.1108/K-01-2018-0016 UR - https://doi.org/10.1108/K-01-2018-0016 AU - Valentinov Vladislav AU - Hielscher Stefan AU - Everding Sebastian AU - Pies Ingo PY - 2018 Y1 - 2018/01/01 TI - The anti-GMO advocacy: an institutionalist and systems-theoretic assessment T2 - Kybernetes PB - Emerald Publishing Limited SP - 888 EP - 905 Y2 - 2024/03/29 ER -