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What makes Jordanian residents buy smart home devices? A factorial investigation using PLS-SEM

Ibrahim Mashal (Department of Computer Science, Faculty of Information Technology, Aqaba University of Technology, Aqaba, Jordan)
Ahmed Shuhaiber (College of Technological Innovation, Zayed University, Abu Dhabi, United Arab Emirates)

Kybernetes

ISSN: 0368-492X

Article publication date: 23 October 2018

Issue publication date: 23 September 2019

Abstract

Purpose

Smart homes are recent Internet of Things applications that aim to improve residents’ quality of life. Despite its potential, the adoption of smart homes, in general, and its devices and appliances, in specific, is not reaching a mass market yet. This study aims to investigate the factors that influence residents’ intention to buy smart homes devices in Jordan.

Design/methodology/approach

This paper proposes a novel model to study users’ intention to buy smart homes devices by following a quantitative method. Responses were collected and statistically analyzed from 375 households using structural equation modeling.

Findings

Results show that user awareness, perceived cost, perceived enjoyment, personalization, user trust and social influences significantly influence the intention to buy smart home devices.

Originality/value

To the best of the authors’ knowledge, this paper is the first study attempts to predict intention to buy smart home devices in Jordan. The findings provide meaningful implications for smart home devices providers.

Keywords

Citation

Mashal, I. and Shuhaiber, A. (2019), "What makes Jordanian residents buy smart home devices? A factorial investigation using PLS-SEM", Kybernetes, Vol. 48 No. 8, pp. 1681-1698. https://doi.org/10.1108/K-01-2018-0008

Publisher

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Emerald Publishing Limited

Copyright © 2018, Emerald Publishing Limited