TY  - JOUR
AB  - Purpose The authors provide a personal insight into how they see the potential of urban culture as a vehicle for creative placemaking. The purpose of this study is to highlight the opportunities for the tourism industry to embrace this global youth culture now that one of its pillars, breakdance, is on the brink of becoming an Olympic discipline in 2024, thus nudging this youth culture from underground to mainstream.Design/methodology/approach The authors interviewed two Dutch pioneers in the field of urban culture: Tyrone van der Meer, founder of The Notorious IBE (IBE), an international breaking event, and Angelo Martinus, founder of the urban scene in Eindhoven and initiator of EMOVES, an urban culture and sports event.Findings The authors illustrate the added value of urban culture to creative placemaking by addressing the initiatives of previously mentioned Dutch pioneers. Their urban culture events on Dutch soil, yearly attract thousands of participants and visitors from the urban scene, covering over 40 nationalities, to the South of The Netherlands.Originality/value This study provides a glimpse into a global youth culture that is primarily invisible to the tourism industry and a foresight in how the tourism industry and other stakeholders (e.g. policy makers, city marketeers, tourism managers and event organisers) can pick up on this evolving trend. The study is meant as a wake-up call.
VL  - 6
IS  - 3
SN  - 2055-5911
DO  - 10.1108/JTF-10-2019-0112
UR  - https://doi.org/10.1108/JTF-10-2019-0112
AU  - Zuma Banoyi
AU  - Rooijackers Margo
PY  - 2020
Y1  - 2020/01/01
TI  - Uncovering the potential of urban culture for creative placemaking
T2  - Journal of Tourism Futures
PB  - Emerald Publishing Limited
SP  - 233
EP  - 237
Y2  - 2024/04/25
ER  -