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Factors affecting the adoption of digital entrepreneurship: a survey of private schools in Nineveh Governorate in Iraq

Wisam Hasan Allawi (Department of Management Information Systems, University of Mosul, Mosul, Iraq)
Bassam A. Alyouzbaky (Department of Management Information Systems, University of Mosul, Mosul, Iraq)

Journal of Science and Technology Policy Management

ISSN: 2053-4620

Article publication date: 25 March 2024




This study aims to determine the factors affecting the adoption of digital entrepreneurship among the pioneers of private schools in the Nineveh Governorate, using the unified theory of acceptance and use of technology (UTAUT). The study seeks to address an academic problem represented by the low level of interest in the research literature on digital entrepreneurship. By contrast, the problem in the field is the failure of several entrepreneurial organizations, in general, and private schools, in particular.


The researchers chose the private school sector in the Nineveh Governorate, Republic of Iraq, as the field of study. The targeted individuals represented school founders serving as investors and entrepreneurs, totaling 154 participants. The deductive approach was used as the main research method, with the survey approach as a sub-method. A questionnaire was used for data collection, and the researchers used structural equation modeling software, SmartPLS.


The results revealed that constructs such as effort expectation, social influence, facilitating conditions, behavioral intention and experience are factors contributing to predicting the transition to digital entrepreneurship.

Research limitations/implications

This study contributes to bridging the academic gap identified in previous research and addresses the spatial gap by focusing on private schools in the Nineveh Governorate. It aims to assess the level of interest in adopting digital leadership within this context.

Practical implications

One of the most important implications of the results of the current research is the potential expansion of the use of digital entrepreneurship by understanding the behaviors of entrepreneurs. This understanding can have positive outcomes in attracting broad segments of society to engage in this type of work due to its low costs, low risks and the absence of the need for practicing licenses. Such an expansion could contribute to the establishment of digital pioneering projects aimed at reducing unemployment in society. Additionally, this study offers insights that can guide policymakers in the country toward establishing digital business incubators that provide a suitable work environment for initiating and supporting such projects.


The current study presents a unique contribution, represented by using the UTAUT, to identify the acceptance of digital entrepreneurship in private schools in Iraq. This can bring benefits to entrepreneurs and educational policymakers in the country.



The authors are very grateful to the University of Mosul/College of Administration and Economics for their provided facilities, which help to improve the quality of this work.


Allawi, W.H. and Alyouzbaky, B.A. (2024), "Factors affecting the adoption of digital entrepreneurship: a survey of private schools in Nineveh Governorate in Iraq", Journal of Science and Technology Policy Management, Vol. ahead-of-print No. ahead-of-print.



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