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Developing and validating a cashless transaction adoption model (CTAM)

Vimal Raj L. (Department of Commerce – Karaikal Campus, School of Management, Pondicherry University, Pondicherry, India)
Amilan S. (Department of Commerce – Karaikal Campus, School of Management, Pondicherry University, Pondicherry, India)
Aparna K. (Department of Commerce – Karaikal Campus, School of Management, Pondicherry University, Pondicherry, India)

Journal of Science and Technology Policy Management

ISSN: 2053-4620

Article publication date: 11 December 2023

126

Abstract

Purpose

This paper aims to develop and validate a cashless transaction adoption model (CTAM) that integrates all essential elements to investigate the adoption of “cashless transactions (CLT)”.

Design/methodology/approach

The researchers surveyed 375 respondents from each of Bengaluru’s eight zones in India. In addition, using the respondents’ replies, a “partial least squares-based structural equation modelling (PLS-SEM)” technique was used to analyse the relationship between the components.

Findings

The results of CTAM reveal that 12 independent variables explain 84.7% of the variation in behavioural intention to adopt CLT. In addition, performance expectancy is the strongest predictor of users’ intentions to embrace CLT, followed by perceptions of the economy’s security and economic offence reduction, social influence, perceived trustworthiness, the expected level of effort and innovativeness. Furthermore, in terms of impediments, perceived risk and cost are the negative influence factors that affect behavioural intention to adopt CLT.

Originality/value

The research successfully developed and validated a comprehensive CTAM that integrates essential elements to investigate the adoption of CLT. Consequently, this research, for the first time, elucidates the precise role of “Perceived Economic Offense Reduction (PEOR)”, “Perceived Economic Benefit (PEB)” and “Perceived Economy’s Security (PES)” in influencing individuals’ behavioural intentions towards adopting CLT. Accordingly, this CTAM offers a more in-depth explanation than any other research for understanding why individuals embrace CLT systems.

Keywords

Acknowledgements

Conflict of interest: As the corresponding author, I confirm on behalf of all authors that this manuscript has no conflict of interest.

Citation

Raj L., V., S., A. and K., A. (2023), "Developing and validating a cashless transaction adoption model (CTAM)", Journal of Science and Technology Policy Management, Vol. ahead-of-print No. ahead-of-print. https://doi.org/10.1108/JSTPM-03-2023-0037

Publisher

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Emerald Publishing Limited

Copyright © 2023, Emerald Publishing Limited

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