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Presenting a framework for the successful entry of women entrepreneurs into green entrepreneurship

Mohammad Reza Fallah (Department of Business Management, Hazrat-e Masoumeh University, Qom, Iran)
Maryam Soori (Department of Business Management, Hazrat-e Masoumeh University, Qom, Iran)

Journal of Science and Technology Policy Management

ISSN: 2053-4620

Article publication date: 11 January 2022

Issue publication date: 13 April 2023

807

Abstract

Purpose

The concentration of women entrepreneurs on influential events such as the development of green entrepreneurship, which lead to the coordination and dynamic balance between economic and environmental goals, can create a bright future for businesses with sustainable and environmentally friendly architecture. The main purpose of this study is to provide a framework for the successful entry of women entrepreneurs into green entrepreneurship.

Design/methodology/approach

The present qualitative applied descriptive-analytical study was conducted on a population of women entrepreneurs working in green businesses. This population was obtained by the non-probability chain sampling method and an exploratory interview with the saturation of 12 individuals. Thematic analysis was used to analyze the findings.

Findings

The results revealed that creating shared value, inclusive social acceptance, multifaceted interactions and green dynamic bedding are effective in the entry of women entrepreneurs into green entrepreneurship in the form of “competitive empowerment” and “multiplied green synergy”. Thus, managers and planners should consider some factors, including shared value, social acceptance, inclusive acceptance, building green culture, knowledge flows, multiple participation, networking dimension, green marketing, competitiveness, creating platforms, green technologies and risk management.

Originality/value

This research tries to present a framework for the entry of women entrepreneurs into green entrepreneurship area.

Keywords

Citation

Fallah, M.R. and Soori, M. (2023), "Presenting a framework for the successful entry of women entrepreneurs into green entrepreneurship", Journal of Science and Technology Policy Management, Vol. 14 No. 3, pp. 467-486. https://doi.org/10.1108/JSTPM-03-2021-0041

Publisher

:

Emerald Publishing Limited

Copyright © 2021, Emerald Publishing Limited

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