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Coronavirus crisis and health care: learning from a service ecosystem perspective

Roderick J. Brodie (Department of Marketing, The University of Auckland Business School, Auckland, New Zealand)
Kumar Rakesh Ranjan (Marketing, University of Queensland Business School, Brisbane, Australia)
Martie-louise Verreynne (RMIT University, Melbourne, Australia)
Yawei Jiang (Business School, The University of Queensland–Saint Lucia Campus, Saint Lucia, Australia)
Josephine Previte (Business School, The University of Queensland–Saint Lucia Campus, Saint Lucia, Australia)

Journal of Service Theory and Practice

ISSN: 2055-6225

Article publication date: 1 January 2021

Issue publication date: 16 February 2021

1859

Abstract

Purpose

The COVID-19 pandemic has created a crisis for healthcare systems worldwide. There have been significant challenges to managing public and private health care and related services systems’ capacity to cope with testing, treatment and containment of the virus. Drawing on the foundational research by Frow et al. (2019), the paper explores how adopting a service ecosystem perspective provides insight into the complexity of healthcare systems during times of extreme stress and uncertainty.

Design/methodology/approach

A healthcare framework based on a review of the service ecosystem literature is developed, and the COVID-19 crisis in Australia provides an illustrative case.

Findings

The study demonstrates how the service ecosystem perspective provides new insight into the dynamics and multilayered nature of a healthcare system during a pandemic. Three propositions are developed that offer directions for future research and managerial applications.

Practical implications

The research provides an understanding of the relevance of managerial flexibility, innovation, learning and knowledge sharing, which offers opportunities leading to greater resilience in the healthcare system. In particular, the research addresses how service providers in the service ecosystem learn from this pandemic to inform future practices.

Originality/value

The service ecosystem perspective for health care offers fresh thinking and an understanding of how a shared worldview, institutional practices and supportive and disruptive factors influence the systems’ overall well-being during a crisis such as COVID-19.

Keywords

Citation

Brodie, R.J., Ranjan, K.R., Verreynne, M.-l., Jiang, Y. and Previte, J. (2021), "Coronavirus crisis and health care: learning from a service ecosystem perspective", Journal of Service Theory and Practice, Vol. 31 No. 2, pp. 225-246. https://doi.org/10.1108/JSTP-07-2020-0178

Publisher

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Emerald Publishing Limited

Copyright © 2020, Emerald Publishing Limited

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