Creating harmony through a plethora of interests, resources and actors: the challenging task of orchestrating the service ecosystem
Journal of Service Theory and Practice
Article publication date: 27 April 2022
Issue publication date: 4 July 2022
There is a need to understand value co-creation in service ecosystems that engage multiple actors with different goals. This study aims to extend the understanding of value co-creation by considering the orchestration of service ecosystems with reference to resource-integration processes.
An exploratory case study approach is used to analyze actors' roles in resource orchestration within a service ecosystem, gathering data from the macro, meso and micro levels of an Italian hospitality and tourism services ecosystem.
A framework is devised that highlights the intersection between orchestration and resource integration for value co-creation processes across the macro, meso and micro levels in service ecosystems. This extends the understanding of service ecosystem dynamics, especially how new value co-creation structures emerge, by emphasizing the circular causality between system levels. Findings show how orchestrating resource integration activities initiate and institutionalize non-linear value co-creation processes.
Resource integration orchestration within and between ecosystem levels is a possible response to societal challenges and for creating economic, cultural and social value across the community. The study offers policymakers insights into developing new competencies for developing actions according to a logic of socially and sustainable value.
This study advances the understanding of service orchestration by expanding the concept and the feasibility of service ecosystem orchestration. It offers insights into the importance of orchestrating resource integration to the emergence and vitality of service ecosystems themselves. The study responds to the need for empirical studies on value co-creation.
The authors would like to thank the external affairs advisor of Civita di Bagnoregio, Roberto Pomi, the former mayor, Francesco Bigiotti, and the consultant for sustainable tourism at MiIBACT, Ottavia Ricci, for their precious support throughout the data collection process.
Carida', A., Colurcio, M., Edvardsson, B. and Pastore, A. (2022), "Creating harmony through a plethora of interests, resources and actors: the challenging task of orchestrating the service ecosystem", Journal of Service Theory and Practice, Vol. 32 No. 4, pp. 477-504. https://doi.org/10.1108/JSTP-06-2021-0110
Emerald Publishing Limited
Copyright © 2022, Emerald Publishing Limited