TY  - JOUR
AB  - Purpose Online gaming is a global phenomenon that can lead to behavioural addiction and affect players’ mental and physical health. This paper aims to integrate the concepts of help-seeking and stages of change to investigate triggers for problem recognition for problematic online gaming that lead to help-seeking behaviour.Design/methodology/approach Critical Incident Technique method was used to collect a total of 78 critical incidents from a sample of 12 male online gamers who self-identified as having experienced problematic online gaming behaviour.Findings Six classifications of problem recognition triggers for young male problematic online gamers were identified: self-realisation, negative consequences, negative emotions, social influence, competing priorities and impact on social skills. Results indicate that both positive and negative triggers are important for problem recognition.Originality/value Valuable contributions were made to the social marketing literature by presenting an integrated model of help-seeking and stages of change theories, providing new insights into SOC and expanding the understanding of the processes involved in the transition between pre-contemplation and contemplation.
VL  - 7
IS  - 1
SN  - 2042-6763
DO  - 10.1108/JSOCM-06-2015-0034
UR  - https://doi.org/10.1108/JSOCM-06-2015-0034
AU  - Sato Rachel Akiko
AU  - Drennan Judy
AU  - Lings Ian
PY  - 2017
Y1  - 2017/01/01
TI  - Problem recognition: integrating help-seeking theory in social marketing
T2  - Journal of Social Marketing
PB  - Emerald Publishing Limited
SP  - 2
EP  - 17
Y2  - 2024/04/25
ER  -