TY  - JOUR
AB  - Purpose– This study aims to address the credibility effects of refutational versus non-refutational two-sided messages. Additionally, it aims to unravel the moderating role of issue ambivalence and argument type. Design/methodology/approach– A 2 × 2 × 2 between-subjects factorial experimental design (N = 853 adolescents) investigates the effect of eight anti-binge drinking and anti-marijuana messages on source and message credibility. Findings– The results show that refutation increases credibility compared to non-refutation. Additionally, a three-way interaction effect is found: credibility depends on the ambivalence of the issue and the argument type. Originality/value– First, this study clarifies the inconsistencies found in previous literature regarding (non-)refutational two-sided messages by addressing two important (and so far neglected) moderating variables. Second, we provide useful new insights for health practitioners who develop campaigns to prevent drug abuse among adolescents.
VL  - 5
IS  - 3
SN  - 2042-6763
DO  - 10.1108/JSOCM-03-2014-0020
UR  - https://doi.org/10.1108/JSOCM-03-2014-0020
AU  - Cornelis Erlinde
AU  - Cauberghe Verolien
AU  - De Pelsmacker Patrick
PY  - 2015
Y1  - 2015/01/01
TI  - The credibility of refutation in two-sided anti-drug messages
T2  - Journal of Social Marketing
PB  - Emerald Group Publishing Limited
SP  - 241
EP  - 257
Y2  - 2024/04/23
ER  -