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Open strategizing and accelerated internationalization process in different contexts

Christiane Bellucci (Warwick Business School, The University of Warwick, Coventry, UK)
Rosalia Aldraci Barbosa Lavarda (Department of Management Science, Federal University of Santa Catarina, Florianopolis, Brazil)
Dinorá Eliete Floriani (University of the Vale do Itajaí, Itajai, Brazil)

Journal of Strategy and Management

ISSN: 1755-425X

Article publication date: 24 October 2022




Due to the changes in organizational, social, cultural and technological factors, companies from different contexts are shifting towards open forms of strategy-making with more widened inclusion of internal and external actors and greater transparency regarding their strategic issues, including their internationalization processes. The purpose of this paper is to understand how Open Strategizing occurs in the accelerated process of internationalization considering different contexts.


The authors conducted a qualitative comparative case study in Brazilian and English technology-based small and medium-sized enterprises (SMEs) which rapidly internationalized. Furthermore, data was collected through semi-structured interviews, observations and documental analysis.


The authors suggest that openness contributes to the accelerated process of internationalization. Additionally, the authors show that the home-country and the national cultural contexts affect openness. The authors also disclose openness as crucial and inherent to the accelerated process of internationalization, while context is relevant but not determinant in the Open Strategizing.


The authors contribute to Open Strategy (OS) literature by presenting how Open Strategizing unfolds daily during the internationalization process and by evidencing the role of home-country and national cultural contexts in the configuration and dynamics of Open Strategizing. The authors also contribute to the international entrepreneurship (IE) literature by advancing the understanding of the strategies and drivers adopted by technology-based SMEs internationalizing in an accelerated way.



This work was supported by the National Council for Scientific and Technological Development − CNPq and financed in part by the Coordenação de Aperfeiçoamento de Pessoal de Nível Superior − Brasil (CAPES) − Finance Code 001.


Bellucci, C., Lavarda, R.A.B. and Floriani, D.E. (2022), "Open strategizing and accelerated internationalization process in different contexts", Journal of Strategy and Management, Vol. ahead-of-print No. ahead-of-print.



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