This study aims to test the moderating effect of market-supporting institution on the strategic similarity–firm performance relationship.
The present is study based on a large panel of firms from developed and emerging economies covering the period 2000–2014.
Highly-developed market-supporting institutions improve the performance of firms that stick to industry's average strategies while weakly-developed market supporting institutions improve the performance of firms that deviate from industry norms.
This is the first paper that shows that the effect of strategic similarity on firm performance depends on the degree of development of market-supporting institutions.
Martynov, A. (2022), "Strategic similarity and firm performance: the moderating role of national institutions", Journal of Strategy and Management, Vol. ahead-of-print No. ahead-of-print. https://doi.org/10.1108/JSMA-05-2022-0081
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