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IJV partner relations in emerging markets: the importance of Greek partner's prior IJV experience

Konstantinos Rotsios (International Business, Perrotis College, American Farm School, Thessaloniki, Greece)
Nikolaos Sklavounos (International Business, Perrotis College, American Farm School, Thessaloniki, Greece)
Yannis Hajidimitriou (Business Administration, University of Macedonia, Thessaloniki, Greece)

Journal of Strategy and Management

ISSN: 1755-425X

Article publication date: 7 December 2021

Issue publication date: 12 October 2022

155

Abstract

Purpose

The purpose of this study is to examine the effect of the Greek partners' prior international joint venture (IJV) experience on partner compatibility, knowledge transfer (KT) and trust in their IJVs.

Design/methodology/approach

The authors conducted a primary research study and collected a total of 50 useable questionnaires from Greek firms with IJV participation.

Findings

The findings show a positive effect of the Greek partner's prior experience in IJV establishment and management on partner compatibility and on successful KT to the IJV.

Practical implications

The results are significant for executives of firms who seek to expand to international markets through IJV formation and for practitioners involved in IJVs, regarding prior IJV experience, partner compatibility and KT to their IJVs.

Originality/value

This study uses a sample of Greek firms with IJV participation to examine the effect of their prior IJV experience on IJV partner relations in the region of South East (SE) Europe. Additionally, it enhances the understanding of the effect of prior experience in the IJV establishment and management in emerging markets and sheds light to the antecedents of partner compatibility, which have been neglected by researchers.

Keywords

Acknowledgements

Funding: Dr. Sklavounos and Prof. Hajidimitriou have received partial funding from the Special Account for Research Funds of University of Macedonia, Thessaloniki, Greece.

Dr. Rotsios and Dr. Sklavounos have received partial funding from the American Farm School, Thessaloniki, Greece.

Citation

Rotsios, K., Sklavounos, N. and Hajidimitriou, Y. (2022), "IJV partner relations in emerging markets: the importance of Greek partner's prior IJV experience", Journal of Strategy and Management, Vol. 15 No. 4, pp. 555-570. https://doi.org/10.1108/JSMA-04-2021-0100

Publisher

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Emerald Publishing Limited

Copyright © 2021, Emerald Publishing Limited

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