Dynamic capabilities in media management research: a literature review

Abstract

Purpose

Dynamic capabilities (DCs) help media firms adapt to rapidly changing environments. The purpose of this study is to provide a comprehensive literature review of studies of DCs in strategic management research with a view to understanding its implications for the management of media organizations. Essentially, it fertilizes on the idea that the concept of DC is useful and vital for answering various critical questions regarding the challenges that media organizations are currently facing.

Design/methodology/approach

This study builds on a systematic literature reviewing design as the research methodology. It aims to identify, critically evaluate, and integrate factors, dimensions, and findings on studies of DCs in strategic management research and builds knowledge transfers to the field of strategic management research in the media industry.

Findings

The study shows that the DC framework helps media firms effectively respond to changing environments. The conceptual DC framework has implications for media strategy practice. Results indicate a considerable growth in the number of papers published related to the DCs in media organizations from 2003 to 2018.

Originality/value

The study qualifies the relevance and validity of the DC framework in strategic management research for the field of strategic media management. It explores a research agenda in this domain by precisely explaining the significant trends in the theory of DC to shape managerial strategies in the media industry.

Citation

Murschetz, P.C., Omidi, A., Oliver, J.J., Kamali Saraji, M. and Javed, S. (2020), "Dynamic capabilities in media management research: a literature review", Journal of Strategy and Management, Vol. 13 No. 2, pp. 278-296. https://doi.org/10.1108/JSMA-01-2019-0010