TY  - JOUR
AB  - 
VL  - 30
IS  - 1
SN  - 0887-6045
DO  - 10.1108/JSM-12-2015-0362
UR  - https://doi.org/10.1108/JSM-12-2015-0362
AU  - Russell-Bennett Rebekah
AU  - Baron Steve
PY  - 2016
Y1  - 2016/01/01
TI  - Back to the future! The importance of history in services marketing
T2  - Journal of Services Marketing
PB  - Emerald Group Publishing Limited
SP  - 1
EP  - 2
Y2  - 2024/05/11
ER  -