TY  - JOUR
AB  - Purpose Service research holds that as services become more technology dominated, new service provider roles emerge. On a conceptual level, the potential impact of different roles has been discussed with regard to service provider readiness, job performance and overall experience. However, as yet, there is sparse empirical support for these conceptual interpretations. The purpose of this paper is to provide an understanding of the new service provider roles that emerge due to the increase of technology mediation in services.Design/methodology/approach This study follows a qualitative methodology. Insights are drawn from in-depth interviews with 32 junior and senior health-care service providers (across 12 specialties) and 5 information governance/management staff.Findings This analysis illustrates that new service provider roles include those of the enabler, differentiator, innovator, coordinator and sense-giver. By adopting these roles, health-care service providers reveal that they can encourage, support and advance technology mediation in services across different groups/audiences within their organizations (e.g. service delivery level, peer-to-peer level, organizational level). This paper further shows the relationships between these new service provider roles.Originality/value This study contributes to theory in technology-mediated services by illustrating empirically the range of activities that constitute each role. It also complements prior work by identifying that service providers adopt the additional role of sense-giver. Finally, this paper provides an understanding of how by taking on these roles service providers can encourage, support and advance technology mediation in services across different groups/audiences in their organization.
VL  - 33
IS  - 2
SN  - 0887-6045
DO  - 10.1108/JSM-11-2017-0368
UR  - https://doi.org/10.1108/JSM-11-2017-0368
AU  - Daskalopoulou Athanasia
AU  - Keeling Kathy
AU  - Pritchard Jones Rowan
PY  - 2019
Y1  - 2019/01/01
TI  - Understanding technology mediation and new service provider roles in health care
T2  - Journal of Services Marketing
PB  - Emerald Publishing Limited
SP  - 245
EP  - 254
Y2  - 2024/04/24
ER  -