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Elderly customers’ reactions to service failures: the role of future time perspective, wisdom and emotional intelligence

Walid Chaouali (Rabat Business School, International University of Rabat, BEAR-Lab, Rabat, Morocco)
Nizar Souiden (Department of Marketing, Laval University, Quebec, Canada)
Christian M. Ringle (Institute of Human Resource Management and Organizations, Hamburg University of Technology, Hamburg, Germany)

Journal of Services Marketing

ISSN: 0887-6045

Article publication date: 16 September 2020

Issue publication date: 19 March 2021

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Abstract

Purpose

Considering the scant scholarly research on elderly customers’ behaviors, this study aims to investigate elderly customers’ reactions to service failure. Additionally, it takes into account customers’ emotions and abilities to cope with stressful situations and achieve successful problem-solving complaining. In particular, future time perspective, wisdom and emotional intelligence were examined to delineate their impacts on the elderly’s responses to service failures.

Design/methodology/approach

Data were collected in a French city through mall-intercept interviewing. In total, 240 respondents participated, based on their retrospective service failure experience. PLS-SEM was used to analyze the data.

Findings

Both wisdom and emotional intelligence were found to directly and positively impact problem-solving complaining. Future time perspective, however, only had an indirect effect on problem-solving complaining through wisdom and emotional intelligence.

Originality/value

To the best of the authors’ knowledge, this is the first study to shed some light on how elderly customers constructively react to service failures. To this end, it uses future time perspective, wisdom and emotional intelligence, as well as their interrelationships, to explain elderly customers’ problem-solving complaining.

Keywords

Acknowledgements

This research uses the statistical software SmartPLS (www.smartpls.com). Ringle acknowledges a financial interest in SmartPLS.

Citation

Chaouali, W., Souiden, N. and Ringle, C.M. (2021), "Elderly customers’ reactions to service failures: the role of future time perspective, wisdom and emotional intelligence", Journal of Services Marketing, Vol. 35 No. 1, pp. 65-77. https://doi.org/10.1108/JSM-08-2019-0318

Publisher

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Emerald Publishing Limited

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