TY  - JOUR
AB  - Purpose The purpose of this paper it to highlight the challenges of managing and handling data for services marketers that have been brought about by the contemporary environment and emerging schools of thought.Design/methodology/approach A comparison is made between conventional data collection and statistical analysis, and the need to glean information from large, pre-existing data sets for future contributions to service research.Findings For service marketers to tackle real world, large problem areas, there will be a need to develop methods of dealing with data which pre-exist in many forms, as well as data that are collected via well-established procedures.Originality/value The study should be an encouragement for services marketing researchers to develop innovative methods of data handling which recognize a world of burgeoning data sources and types.
VL  - 30
IS  - 7
SN  - 0887-6045
DO  - 10.1108/JSM-08-2016-0292
UR  - https://doi.org/10.1108/JSM-08-2016-0292
AU  - Baron Steve
AU  - Russell-Bennett Rebekah
PY  - 2016
Y1  - 2016/01/01
TI  - Editorial: the changing nature of data
T2  - Journal of Services Marketing
PB  - Emerald Group Publishing Limited
SP  - 673
EP  - 675
Y2  - 2024/04/24
ER  -