Guest editorial: The Triple-A framework for serving humanity with service research

Abstract

Purpose

This paper aims to propose a conceptual framework for service research and introduces the first ServCollab special issue on the topic “Broadening and reinvigorating the service discipline to reduce human suffering and improve well-being.”

Design/methodology/approach

Building on previous knowledge and personal reflections, the authors developed the “Triple-A framework for serving humanity with service research,” which identifies three crucial features of conducting ethical service research: authentic, advancing and applicable.

Findings

In terms of the research scope, the Triple-A framework proposes that service research should be authentic in its approach, topics of investigation, research questions and theories/frameworks used. Service scholars should close current research gaps using theories, methods, a team of investigators and data that advance service research. Moreover, service research should be applicable by positively impacting society/planet earth, policymakers, organizations and people. Finally, ethical standards should be met in the application of all three features of service research.

Practical implications

Practical guidelines are provided to service researchers for conducting research useful for theory development and practical application.

Social implications

The proposed framework pushes service research to be original, insightful, imaginative, responsible and relevant by seeking to improve individual and society’s well-being.

Originality/value

The authors propose a novel perspective, the “Triple-A framework for serving humanity with service research,” to guide service scholars in conducting state-of-the-art and methodologically rigorous research.

Citation

Kabadayi, S. and Tsiotsou, R.H. (2022), "Guest editorial: The Triple-A framework for serving humanity with service research", Journal of Services Marketing, Vol. 36 No. 7, pp. 865-872. https://doi.org/10.1108/JSM-07-2022-0234