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Editorial: taking some novel advice

Steve Baron (University of Liverpool, Liverpool, UK)
Rebekah Russell-Bennett (School of Advertising, Marketing and Public Relations, Queensland University of Technology, Brisbane, Australia)

Journal of Services Marketing

ISSN: 0887-6045

Publication date: 11 September 2017

Abstract

Purpose

To demonstrate how techniques from creative writing can be used to develop interesting and insightful journal articles.

Design/methodology/approach

This paper aims to use the creative writing techniques related to style, theme and character development to offer advice for academic writers.

Findings

Authors should venture beyond the conventional writing techniques if they seek to produce a compelling, logical and original article that is appealing to an academic reader.

Originality/value

This research offers insight into the writing process for authors to assist them in understanding how to avoid submitting manuscripts that are uninteresting or difficult to read.

Keywords

  • Writing style
  • Article theme
  • Storyline

Citation

Baron, S. and Russell-Bennett, R. (2017), "Editorial: taking some novel advice", Journal of Services Marketing, Vol. 31 No. 6, pp. 481-484. https://doi.org/10.1108/JSM-06-2017-0214

Download as .RIS

Publisher

:

Emerald Publishing Limited

Copyright © 2017, Emerald Publishing Limited

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