Advanced search

Editorial: taking some novel advice

Steve Baron (University of Liverpool, Liverpool, UK)
Rebekah Russell-Bennett (School of Advertising, Marketing and Public Relations, Queensland University of Technology, Brisbane, Australia)

Journal of Services Marketing

ISSN: 0887-6045

Publication date: 11 September 2017

Abstract

Purpose

To demonstrate how techniques from creative writing can be used to develop interesting and insightful journal articles.

Design/methodology/approach

This paper aims to use the creative writing techniques related to style, theme and character development to offer advice for academic writers.

Findings

Authors should venture beyond the conventional writing techniques if they seek to produce a compelling, logical and original article that is appealing to an academic reader.

Originality/value

This research offers insight into the writing process for authors to assist them in understanding how to avoid submitting manuscripts that are uninteresting or difficult to read.

Keywords

Citation

Baron, S. and Russell-Bennett, R. (2017), "Editorial: taking some novel advice", Journal of Services Marketing, Vol. 31 No. 6, pp. 481-484. https://doi.org/10.1108/JSM-06-2017-0214

Download as .RIS

Publisher

:

Emerald Publishing Limited

Copyright © 2017, Emerald Publishing Limited

To read the full version of this content please select one of the options below

You may be able to access this content by logging in via Shibboleth, Open Athens or with your Emerald account.
To rent this content from Deepdyve, please click the button.
Rent from Deepdyve
If you think you should have access to this content, click the button to contact our support team.
Contact us
Manage cookies

We’re listening — tell us what you think

Join us on our journey