TY  - JOUR
AB  - Purpose The purpose of this paper is to demonstrate the role that journal article titles play in engaging the reader.Design/methodology/approach This paper build on previous commentaries to provide evidence for the role of the title.Findings A snappy title acts as a device to capture attention and generate interest in an article. This is the first step to engaging the reader with the article content.Originality/value This editorial focuses attention on a crucial aspect of an individual’s publication strategy which can easily be overlooked or simply not given sufficient consideration.
VL  - 30
IS  - 5
SN  - 0887-6045
DO  - 10.1108/JSM-06-2016-0210
UR  - https://doi.org/10.1108/JSM-06-2016-0210
AU  - Russell-Bennett Rebekah
AU  - Baron Steve
PY  - 2016
Y1  - 2016/01/01
TI  - Editorial: the importance of the snappy title
T2  - Journal of Services Marketing
PB  - Emerald Group Publishing Limited
SP  - 477
EP  - 479
Y2  - 2021/01/26
ER  -