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Seeking the resilience of service firms: a strategic learning process based on digital platform capability

Ruhong Liu (School of Business, Nanjing University, Nanjing, China)
Jing Long (School of Business, Nanjing University, Nanjing, China)
Longjun Liu (School of Business, Nanjing University, Nanjing, China)

Journal of Services Marketing

ISSN: 0887-6045

Article publication date: 21 December 2022

54

Abstract

Purpose

How to improve the resilience of service firms in the crisis, such as the COVID-19 epidemic, to maintain a sustainable competitive advantage becomes a growing concern worldwide. Digital platform capability (DPC) provides a series of opportunities and advantages for service firms to shape resilience in the crisis. This study aims to clarify the effect and mechanism of DPC on service firms’ resilience, and provides a new mediator (strategic learning [SL]), as well as two boundary conditions (legal inefficiency [LIE] and legal incompleteness [LIC]).

Design/methodology/approach

Questionnaires were used to obtain firm data, and executives answered these key questions. Data from 293 service firms during the COVID-19 period were used for hypothesis testing.

Findings

DPC was positively related to the adaptive capacity (AC) and planning capacity (PC) of service firms. SL mediated the positive effect of DPC on the AC and PC of service firms. The positive effect between DPC and SL was weakened when LIE and LIC were high.

Practical implications

This study suggests that it is a very desirable measure to improve DPC to gain organizational resilience (OR) in the crisis. In addition, a SL process in the crisis is crucial, because service firms need to absorb key strategic information from digital platforms to cope with uncertainty. The services firms need to realize that the benefits of DPC will be weakened in the dysfunctional institutional environment of LIE and LIC.

Originality/value

To the best of the authors’ knowledge, this study is the first to link the DPC with the resilience of service firms, and provides a new explanation mechanism and some boundary conditions for this important relationship. Furthermore, this study takes a step forward, because these efforts respond to the widespread call of the literature on digitalization and OR, and provide new insights for understanding digital resilience.

Keywords

Acknowledgements

The authors would like to thank JSM editors and three anonymous reviewers for their valuable comments. Authors would also like to thank Professor Wenhai Wan for providing funding (72272057) support.

Funding: This work was supported by the National Natural Science Foundation of China (Grant No. 72072086; 72272057) and the Flying Assistance Program of Business Administration Department of School of Business in Nanjing University (Longjun Liu and Ruhong Liu).

Citation

Liu, R., Long, J. and Liu, L. (2022), "Seeking the resilience of service firms: a strategic learning process based on digital platform capability", Journal of Services Marketing, Vol. ahead-of-print No. ahead-of-print. https://doi.org/10.1108/JSM-04-2022-0124

Publisher

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Emerald Publishing Limited

Copyright © 2022, Emerald Publishing Limited

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