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Editorial: the role of the editor – managing fair play

Rebekah Russell-Bennett (Department of Advertising, Marketing and Public Relations, Queensland University of Technology, Brisbane, Australia)
Steve Baron (University of Liverpool, Liverpool, UK)

Journal of Services Marketing

ISSN: 0887-6045

Article publication date: 8 May 2017




This editorial aims to highlight the challenges and dilemmas faced by journal editors and the implications for the editorial process.


A sporting metaphor has been used. A soccer referee is used to highlight the tasks, roles and dilemmas faced by editors.


Editors need to identify the role they wish to play in the editorial process, and this role involves balancing the dilemmas and identifying trade-offs.


This research offers insight into the editorial role for authors to assist them in understanding both the process and the decisions that are made in a complex, competitive environment of publishing.



Russell-Bennett, R. and Baron, S. (2017), "Editorial: the role of the editor – managing fair play", Journal of Services Marketing, Vol. 31 No. 3, pp. 201-203.



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Copyright © 2017, Emerald Publishing Limited

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