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Exoskeletons at your service: a multi-disciplinary structured literature review

James Tarbit (UQ Business School, University of Queensland, Brisbane, Australia)
Nicole Hartley (UQ Business School, University of Queensland, Brisbane, Australia)
Josephine Previte (UQ Business School, University of Queensland, Brisbane, Australia)

Journal of Services Marketing

ISSN: 0887-6045

Article publication date: 23 August 2022

Issue publication date: 28 February 2023

495

Abstract

Purpose

Exoskeletons are characterized as wearable, mechanical orthoses that augment the physical performance of the wearer, enhance productivity and employee well-being when used in value producing contexts. However, limited research involving exoskeleton usage by service employees in frontline contexts has been undertaken within service research. The purpose of this paper is to provide an overview of exoskeleton research undertaken within the context of value-producing roles, introduce exoskeletons conceptually to the service research domain, provide new conceptualizations of service exchange interactions involving physically augmented service actors and propose future avenues of exoskeleton research in alignment with key service theories.

Design/methodology/approach

A multi-disciplinary structured literature review based on the preferred reporting items for systematic reviews and meta-analyses method was undertaken across a variety of literature fields. A final selection of n = 25 papers was selected for analysis from an initial sample of N = 3,537. Given the emergent nature of exoskeleton research and the variety of methodology types used between literature fields, a thematic analysis approach was used for analysing identified papers.

Findings

The literature review identified four main themes within role-focused exoskeleton research. These themes informed proposals for future exoskeleton research with respect to key service theories and typologies. The findings demonstrate that the presence of an exoskeleton changes the behaviours and interactions of service employees. The augmented social presence AugSP typology is conceptualized to explain the influences of human enhancement technologies (HETs) within service actor interactions.

Originality/value

This research introduces the AugSP typology to conceptualize the impacts that exoskeletons and HETs impose within technologically mediated service interactions and provides a service-specific definition of exoskeleton technology to guide future service research involving the technology.

Keywords

Acknowledgements

This research was supported by The University of Queensland Business School.

Citation

Tarbit, J., Hartley, N. and Previte, J. (2023), "Exoskeletons at your service: a multi-disciplinary structured literature review", Journal of Services Marketing, Vol. 37 No. 3, pp. 313-339. https://doi.org/10.1108/JSM-02-2022-0045

Publisher

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Emerald Publishing Limited

Copyright © 2022, Emerald Publishing Limited

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