TY  - JOUR
AB  - Purpose The purpose of this paper is to provide directions for research on non-medical health service and servicescapes by building off Rosenbaum’s study of social support for men at a resource center for testicular cancer.Design/methodology/approach This paper cites literature and introduces directions for future research.Findings This paper contains insights on non-medical health services and servicescapes, including the salience of social connection for coping, the need to connect with others who are experiencing the same health issue, the relevance of place and face-to-face contact, the role of leisure in drawing people together and the need to look at these environments critically.Originality/value This viewpoint provides insights to anyone interested in transformative service research, particularly those who apply this approach to study health-care services.
VL  - 33
IS  - 6
SN  - 0887-6045
DO  - 10.1108/JSM-02-2019-0081
UR  - https://doi.org/10.1108/JSM-02-2019-0081
AU  - Glover Troy Daniel
AU  - Parry Diana Catharine
PY  - 2019
Y1  - 2019/01/01
TI  - Non-medical health centers – directions for service researchers
T2  - Journal of Services Marketing
PB  - Emerald Publishing Limited
SP  - 655
EP  - 659
Y2  - 2024/04/23
ER  -