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Service research: progress toward interdisciplinary collaboration

G. Tomas M. Hult (Department of Marketing, Michigan State University, East Lansing, Michigan, USA)
Travis A. Walkowiak (Department of Marketing, Michigan State University, East Lansing, Michigan, USA)
Jonathan M. Beck (Marketing Group, D’Amore-McKim School of Business, Northeastern University, Boston, Massachusetts, USA)

Journal of Services Marketing

ISSN: 0887-6045

Article publication date: 17 April 2020

Issue publication date: 19 June 2020

829

Abstract

Purpose

The purpose of this paper is to promote a broadened view of service research and to demonstrate a path for integrating interdisciplinary perspectives with services marketing.

Design/methodology/approach

Two major streams of service literature are reviewed, highlighting key conceptual developments in each. Through synthesis of prior literature, a research framework and agenda are developed.

Findings

The findings indicate that major service research areas have been extensively explored, yet service literature is fragmented on key concepts. This can make it challenging to collaborate across disciplines. This work develops a framework for integrating concepts across disciplines to foster more impactful work.

Originality/value

This work presents a unique framework for integrating interdisciplinary perspectives with services marketing. Moreover, a research agenda for the specific purpose of promoting collaboration across disciplines is presented.

Keywords

Citation

Hult, G.T.M., Walkowiak, T.A. and Beck, J.M. (2020), "Service research: progress toward interdisciplinary collaboration", Journal of Services Marketing, Vol. 34 No. 3, pp. 363-371. https://doi.org/10.1108/JSM-02-2019-0063

Publisher

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Emerald Publishing Limited

Copyright © 2020, Emerald Publishing Limited

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