TY  - JOUR
AB  - Purpose The purpose of this paper is to demonstrate the importance of citations as a success metric and provide practical tips for increasing citations.Design/methodology/approach The authors build on previous commentators to provide evidence for citations.Findings The purpose of academia is not to merely publish. It is to contribute to the body of knowledge. This means shifting focus from publishing as an end goal to publishing as a means to an end.Originality/value The editorial reminds scholars of their duty to science and the need to take individual responsibility for the spread of knowledge. The generation of citations is not a difficult process as illustrated by the practical tips offered.
VL  - 30
IS  - 3
SN  - 0887-6045
DO  - 10.1108/JSM-02-2016-0092
UR  - https://doi.org/10.1108/JSM-02-2016-0092
AU  - Baron Steve
AU  - Russell-Bennett Rebekah
PY  - 2016
Y1  - 2016/01/01
TI  - Editorial: beyond publish or perish: the importance of citations and how to get them
T2  - Journal of Services Marketing
PB  - Emerald Group Publishing Limited
SP  - 257
EP  - 260
Y2  - 2024/04/16
ER  -