When gambling is healthy: the restorative potential of casinos

Abstract

Purpose

The purpose of this paper is to explore the positive aspects of casinos, and gambling entertainment in particular, by revealing the health potential of these commercial establishments. In doing so, this work helps explain the affinity of Chinese consumers with gambling.

Design/methodology/approach

The authors draw on Attention Restoration Theory to put forth a framework on the restorative potential of a casino on human health and its effects on managerial outcomes. The authors use a sample of 605 Chinese tourists in Macau and use both structural equation modeling and moderation analyses.

Findings

Tourists’ ability to sense a casino’s restorative potential is positively related to their well-being and their propensity to view Macau as a value, to spend money in Macau and to revisit Macau. Moderation analyses reveal that tourists may still perceive a casino’s restorative qualities regardless of whether they plan to engage in gambling or other activities, are winning or losing money or reside outside mainland China.

Research limitations/implications

The paper links gaming studies to the transformative research paradigm and considers the possibility that some socially unacceptable services may actually be beneficial to human well-being.

Practical implications

The results help clarify why Chinese tourists tend to engage in casino patronage and gambling activities throughout the world.

Social implications

This work discusses health benefits associated with socially unacceptable products and suggests that many “sinful services” may offer consumers transformative benefits.

Originality/value

The paper is one of the first to explore positive aspects of gambling and spending time in casino environments, while showing that casinos may be “healthy places” for some consumers.

Citation

Rosenbaum, M.S. and Wong, I.A. (2015), "When gambling is healthy: the restorative potential of casinos", Journal of Services Marketing, Vol. 29 No. 6/7, pp. 622-633. https://doi.org/10.1108/JSM-01-2015-0025