Small and medium enterprises' collaborations with universities for new product development: An analysis of the different phases

Abstract

Purpose

The aim of this paper is to investigate how small and medium-sized enterprises (SMEs) can engage in collaborations with universities in different phases of the new product development process, taking into account the peculiarities of SMEs.

Design/methodology/approach

This paper combines a qualitative methodology (five SME case studies) with a quantitative one (a survey of 28 SMEs). The quantitative data are used to support the preliminary results obtained through the qualitative analysis.

Findings

SMEs engage in collaborations with universities following a progressive model; from the easiest collaborations during the testing phase to more complex collaborations during the research phase. In this way, SMEs establish a trust-based relationship with universities. Furthermore, technology management capabilities and project management capabilities are crucial prerequisites for managing complex forms of collaboration with universities.

Practical implications

SME managers should be aware of the difficulties associated with complex collaborations. They can overcome such problems by adopting a progressive collaboration model as well by as developing project management and technology management capabilities.

Originality/value

The paper offers new insights on how to deepen the important topic of how SMEs can manage and develop their relationships with universities.

Citation

Buganza, T., Colombo, G. and Landoni, P. (2014), "Small and medium enterprises' collaborations with universities for new product development: An analysis of the different phases", Journal of Small Business and Enterprise Development, Vol. 21 No. 1, pp. 69-86. https://doi.org/10.1108/JSBED-10-2013-0160