Entrepreneurs’ personal values and CSR orientations: evidence from SMEs in Zambia
Journal of Small Business and Enterprise Development
ISSN: 1462-6004
Article publication date: 12 October 2018
Issue publication date: 7 August 2019
Abstract
Purpose
The purpose of this paper is to examine the relationship between entrepreneurs’ personal values and corporate social responsibility (CSR) orientations among small- and medium-sized enterprises in a developing country, Zambia.
Design/methodology/approach
Data were collected through questionnaires. Two linear regression models were used to test the hypotheses.
Findings
Self-transcendence values have a significant positive influence on socially oriented CSR but do not influence environmentally oriented CSR. Self-enhancement values do not affect social and environmental CSR orientations. Conservation values have a marginally positive influence on environmentally oriented CSR but no influence on socially oriented CSR. Finally, openness to change has a significant positive influence on environmentally orientated CSR but no influence on socially oriented CSR.
Research limitations/implications
The limitations of this study relates to the sector from which the sample was drawn, other predictors of CSR orientations, use of cross-sectional data, and the replication of this study to validate its findings.
Practical implications
The findings inform policy-makers, scholars, educators, and regulators on the importance of aligning personal values with environmental and social concerns, thereby influencing entrepreneurs’ CSR orientations for the well-being of society and the natural environment.
Originality/value
This paper shows the influence of personal values on CSR orientations among entrepreneurs in a hardly researched Sub-Saharan Africa country.
Keywords
Citation
Choongo, P., Paas, L.J., Masurel, E., van Burg, E. and Lungu, J. (2019), "Entrepreneurs’ personal values and CSR orientations: evidence from SMEs in Zambia", Journal of Small Business and Enterprise Development, Vol. 26 No. 4, pp. 545-570. https://doi.org/10.1108/JSBED-02-2017-0080
Publisher
:Emerald Publishing Limited
Copyright © 2018, Emerald Publishing Limited