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Ethnic chambers of commerce and co-creation of value: a synthesis of cultural and networking competencies

Esi Elliot (Department of International Business and Marketing, University of Texas at Rio Grand Valley, Rio Grand Valley, Texas, USA)
Robert Spencer Smith (Department of Marketing, Suffolk University, Boston, Massachusetts, USA)
Pelin Bicen (Department of Marketing, Suffolk University, Boston, Massachusetts, USA)

Journal of Research in Marketing and Entrepreneurship

ISSN: 1471-5201

Article publication date: 26 September 2022

Issue publication date: 2 January 2023

78

Abstract

Purpose

The purpose of this paper is to explore and understand how Chambers of Commerce enhance networking among ethnic small businesses and enable the co-creation of value. This study contributes to extant research through the emergence of the concept of cultural networking competence. This study highlights how Chambers of Commerce in the USA ensures the continuation, growth and replication of ethnic small businesses through cultural networking competence.

Design/methodology/approach

This study investigates the research question by conducting qualitative research and adopting an interpretive approach of investigation in the Hispanic Chamber of Commerce in Chicago. Subjects were recruited using purposive sampling techniques via community links.

Findings

Findings show the existence of four different types of value in line with Holbrook’s typology of value – utilitarian, social, emotional and altruistic value. Because these values are culturally related, this study regards these values as cultural networking competence, which differs from general networking competence due to its focus on culture. With cultural networking competence, ethnic firms benefit from access to new domains, the creation of new opportunities, an improved effectiveness in achieving objectives beyond their own ethnic networks and the resources of other actors that can be leveraged for wider impact.

Originality/value

This study contributes to extant research through the emergence of the concept of cultural networking competence. This study highlights how Chambers of Commerce in the USA ensures the continuation, growth and replication of ethnic small businesses through cultural networking competence.

Keywords

Citation

Elliot, E., Smith, R.S. and Bicen, P. (2023), "Ethnic chambers of commerce and co-creation of value: a synthesis of cultural and networking competencies", Journal of Research in Marketing and Entrepreneurship, Vol. 25 No. 1, pp. 26-42. https://doi.org/10.1108/JRME-03-2022-0036

Publisher

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Emerald Publishing Limited

Copyright © 2022, Emerald Publishing Limited

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