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Creative entrepreneurship, urban transformation and the (Baltic) triangle model

Nicholas Wise (School of Community Resources and Development, Arizona State University Watts College of Public Service and Community Solutions, Phoenix, Arizona, USA)
Özge Gökbulut Özdemir (AYBU Business School, Ankara Yildirim Beyazit Universitesi, Ankara, Turkey)
Ian Fillis (Liverpool Business School, Faculty of Business and Law, Liverpool John Moores University, Liverpool, UK)

Journal of Research in Marketing and Entrepreneurship

ISSN: 1471-5201

Article publication date: 16 August 2022

Issue publication date: 6 January 2023

368

Abstract

Purpose

While the theoretical interaction of the creative and cultural industries and entrepreneurship in business is gaining attention in the literature, such entrepreneurial practices are extending their role and position in the economy and in urban areas undergoing transformation. The purpose of this paper is to contribute to that literature by generating a model that links creative entrepreneurship with urban transformation as places see and expect continuous change and development.

Design/methodology/approach

The authors adopt a conceptual approach, embedded in a triple helix model, of creative entrepreneurship and urban transformation of the Baltic Triangle area of Liverpool, England. The authors inform this through a case study analysis, including qualitative interview data relating to the Baltic Creative.

Findings

The authors demonstrate the need for interdisciplinary research to assess value creation, value delivery and innovation as contributors to urban transformation based on creative entrepreneurship, while at the same time resulting in creative placemaking.

Research limitations/implications

This is a conceptual paper that will be used to frame future empirical research on generating additional insight by interviewing key actors to heighten understanding of innovation, value creation and value delivery process of placemaking, creative change and urban transformation.

Practical implications

This work can help inform creative policymaking, planning and development to achieve both social and economic impacts for a place and the wider region.

Originality/value

The authors both contextualize and show the transferability of the model, using the example of Liverpool’s Baltic Creative in Liverpool’s Baltic Triangle area of the city, highlighting the impact of creative change.

Keywords

Citation

Wise, N., Gökbulut Özdemir, Ö. and Fillis, I. (2022), "Creative entrepreneurship, urban transformation and the (Baltic) triangle model", Journal of Research in Marketing and Entrepreneurship, Vol. 24 No. 2, pp. 385-404. https://doi.org/10.1108/JRME-02-2021-0017

Publisher

:

Emerald Publishing Limited

Copyright © 2022, Emerald Publishing Limited

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