An AHP analysis of scientometrically derived factors of entrepreneurial intentions of women and constructing a conceptual research framework
Journal of Research in Marketing and Entrepreneurship
Article publication date: 5 April 2021
Issue publication date: 12 July 2021
The purpose of this study is to analyze the entrepreneurial intentions (EI) of women to better understand the cognition process of women which will help to identify the reason for their inadequate participation in the field of entrepreneurship.
This study follows the method of a traditional literature survey followed by scientometric analysis to identify the primary factors to the EI of women. The factors obtained from the literature review were provided to the nominal group, and the process of nominal group technique (NGT) was carried out to frame a research framework. The factors were then ranked based on their significance using the analytic hierarchy process (AHP), taking into consideration the review of experts.
Among the primary factors, personal factors were found to be the most influential factors and weighted 54%. Self-efficacy was found to be the most prominent secondary variable and had a global weight of 22.14%.
The research outcome has implications for policymaking bodies, investors, academicians and potential women entrepreneurs. Future researchers can apply exploratory research methods and confirmatory research methods to test the research framework.
Very few researchers have used the technique of scientometric analysis for the review of literature on EI of women, and to the best of the authors’ knowledge, no earlier researcher has attempted to use the technique of NGT or AHP after scientometric analysis.
This research is funded by the Ministry of Human Resource Development, Government of India under the Institute Assistantship Scheme of Indian Institute of Technology Roorkee.
Patra, B.C. and Lenka, U. (2021), "An AHP analysis of scientometrically derived factors of entrepreneurial intentions of women and constructing a conceptual research framework", Journal of Research in Marketing and Entrepreneurship, Vol. 23 No. 1, pp. 139-158. https://doi.org/10.1108/JRME-02-2020-0017
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