Find me here: share store information through check-in

Abstract

Purpose

This paper aims to propose several characteristics of check-in services and investigates whether these characteristics influence customer perceived utilitarian and hedonic values. These perceived values mediate the influences of check-in services on customers' responses.

Design/methodology/approach

From the perspective of mobile check-in service, the authors proposed a framework with several hypotheses and verified the model with structural equation modeling based on questionnaire data collected from mobile device users.

Findings

The results indicate that self-disclosure, expressive support and self-congruity positively relate to utilitarian value; instrumental support positively relates to hedonic value and both hedonic and utilitarian values positively relate to continuance intention and re-patronage intention. However, sales promotion has no significant influence on both hedonic and utilitarian check-in values.

Originality/value

This study applies the concept of location-based social networks to provide new insights into the evolving user-generated content research in the interactive marketing field.

Citation

Yin, C.-C., Tang, Y.-C., Hsieh, Y.-C., Chiu, H.-C. and Jhu, S.-J. (2022), "Find me here: share store information through check-in", Journal of Research in Interactive Marketing, Vol. 16 No. 2, pp. 259-276. https://doi.org/10.1108/JRIM-03-2021-0062